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Google Postpones Third-Party Cookie Deprecation Amid U.K. Regulatory Scrutiny
Google has once again pushed its plans to deprecate third-party tracking cookies in its Chrome web browser as it works to address outstanding competition concerns from U.K. regulators over its Privacy Sandbox initiative.
The tech giant said it’s working closely with the U.K. Competition and Markets Authority (CMA) and hopes to achieve an agreement by the end of the year.
As part of the